Survey Says - Shopping Competition Will Return Dividends

If a successful NFL coach needs to spend that much time studying their competition to give themselves a real chance to win, why is it that most flooring retailers do not do the same?  Doesn’t it make sense that in order to counter the moves of your competitors you need to first understand how they operate and what strategies they employ to beat you?   It seems that flooring owners have coached a team that is too reactive to what is thrown at them instead of providing a playbook to prepare them for all of the trick plays run by their customers.